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action 600dollars Google!

3 years ago, during the introduction of the Google stock was 84 dollars. Today is $ 600!
In just 10 years of life, Google is now valued at $ 200 billion, the giant Microsoft is at $ 276 billion, so imagine the growth!
But the expansion of the firm is certainly not over, Google tackles M-Marketing ! Online advertising on mobile is the target of Google for years to come.
By installing the new generations of mobile device a multitude of applications based on its technology for online search, Google wants to demonstrate to advertisers that it will be possible to customize the advertising for each mobile user. Similarly
for the RFID (see note 1 st October), the technology is at the service of advertising for a high degree of personalization campaigns. In any case, Google has the financial resources to develop its project.

more, Google would begin to virtual! And if Second Life was Google Earth ? Info or intox ? The project, called MyWorld would use the structure of Google Earth (3D environment) to establish its social network! In testing phase, some American students have already discovered the phenomenon, a phenomenon which, perhaps again become commonplace across the web ... continued ...

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It's always when you leave everything to upgrades! The sacks and Digital Parisian ...

Why innovations are always after you've left your college sweetheart? And yes, DEUG, no metro Tolbiac going up! It was the 62 he had to take! (Or feet). Today, extension line 14 to the gates of the amphitheater almost! If this is so sad (for me). And today I learn that
my good old Sorbonne modernizes? Nooooooooon why me?

short, in fact, facs start new technologies. A teacher absent? No problem, I receive an SMS (at the time what kind of technology could have saved me more than one path RER ... for nothing.)
Need a certificate or other? More needs to give his schedule with that of the administration (and I exaggerate only 10h-12h/14h-16h), applications are feasible from the net.
social Strike Over RSP (B and D, always the same!)? No problem again, go home and watch over delayed on the net (and more comfort! It is also necessary that this does not generalize in bad habits! Because the price on the net line, more than two students will find it great in my opinion). Such
, need a book at Tolbiac in the 13th (site of the Sorbonne, but for the first two years of study) while you are comfortably installed at the Sorbonne in true St. Michel? Send an email to see if it is there. The Parisian facs

want to develop more collaborative tools such as intranets, courses and online materials ... it will save lots of paper. Not only practical, but economically and ecologically. Too much technology!

From this autumn, students had all the new card at Crous de Paris with which they can pay for their meals, but also have access to 27 museums and 15 public swimming pools, pay for parking meters, it is also valid in stores Moneo.

This technology should gradually be generalized to all facs Paris with a funding of 2 million euros over three years.

Good I'll have me do, positive revolutions is never for my generation! Okay, we at ISC we already have a workplace with all these technologies. We will say that it compensates. But I am sure that once I left that school, they will revolutionize everything better! RAM technology.

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Play-Doh (advertising Sony Bravia)

Fallon, 2007 (UK) - Hosted by Passion Pictures - Animation Plasticine

50 animators
+ 200 rabbits of different sizes
+ 3 weeks of shooting in the middle of New York
+ 2.5 tonnes Clay
= a marvel ...




Where to see it? HERE
Links: site Fallon, the site of Passion Pictures, and maintenance animation director .

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RFID in the heart of communication campaigns


The RFID (Radio Frequency Identification) is a method of storing information through smart tags or labels. From a distance, this method is thanks to radio frequencies to control certain technologies.
For example, the pass Navigo RFID is a technology , presenting his pass over the terminal, it gives us access to transport in common.

The most impressive is the applications that we can do today. The Mini brand has operated and the non-contact test for a campaign to U.S. through four towns which New York .
In January last the life test was started, the drivers of the Mini and have them complete a questionnaire about themselves and their Mini, in exchange for which the manufacturer gave them a keychain containing electronic information. Therefore, billboards spot directly Keychain and broadcast personalized advertising (But how far will the One to One ?).

All sectors eventually they get started by ? Prada, luxury brand also opened his shop in New York RFID solution (from 2002!) Integrated into its loyalty cards.
The customers who come into dressing room are displayed on a screen info on products they have chosen (since labels are detected by antennas RFID), they are therefore appear to other colors details of the material etc. ... Too much! Good for the moment we will not even find it at H & M shopping center near our house but who knows ... Perhaps this technology will democratize one day, meanwhile, it can be a great story. Besides, I think it will be part of my three proposals subject Cybermarketing , during Mr Cazals.