The RFID (Radio Frequency Identification) is a method of storing information through smart tags or labels. From a distance, this method is thanks to radio frequencies to control certain technologies.
For example, the pass Navigo RFID is a technology , presenting his pass over the terminal, it gives us access to transport in common.
The most impressive is the applications that we can do today. The Mini brand has operated and the non-contact test for a campaign to U.S. through four towns which New York .
In January last the life test was started, the drivers of the Mini and have them complete a questionnaire about themselves and their Mini, in exchange for which the manufacturer gave them a keychain containing electronic information. Therefore, billboards spot directly Keychain and broadcast personalized advertising (But how far will the One to One ?).
All sectors eventually they get started by ? Prada, luxury brand also opened his shop in New York RFID solution (from 2002!) Integrated into its loyalty cards.
The customers who come into dressing room are displayed on a screen info on products they have chosen (since labels are detected by antennas RFID), they are therefore appear to other colors details of the material etc. ... Too much! Good for the moment we will not even find it at H & M shopping center near our house but who knows ... Perhaps this technology will democratize one day, meanwhile, it can be a great story. Besides, I think it will be part of my three proposals subject Cybermarketing , during Mr Cazals.
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